---
title: Cove
tagline: Selected Project
description: Packaging and Shopify visuals for a small-batch organic coconut oil brand—earthy, trustworthy, and shelf-ready without looking like every other jar on the aisle.
featured: true
order: 2

# Top visuals
heroImage: '/images/work/cove/cover.jpg'
coverImage: '/images/work/cove/cover.jpg'

# Header actions
liveUrl: https://example.com

# Meta cards
roleLabel: ROLE
roleValue: Freelance Brand Designer
timelineLabel: TIMELINE
timelineValue: 6 weeks
servicesLabel: FOCUS
servicesValue: CPG, Packaging, Shopify

# Deliverables
deliverables:
  - Brand Story + Ingredient Narrative
  - Logo + Label System (Multiple SKUs)
  - Color Palette For Print + Digital
  - Shopify Storefront (Sections, Typography, Imagery)
  - Wholesale One-Pager PDF
  - Photo Direction For Product + Pour Shots

# Gallery
gallery:
  - '/images/work/cove/gallery-1.jpg'
  - '/images/work/cove/gallery-2.jpg'

# Two-column copy
challengeTitle: The Challenge
challengeBody: >
  **Cove** had great oil and a farm-adjacent story, but their DIY label looked
  homemade in the wrong way—buyers couldn’t tell premium cold-pressed from bulk refills.
  They needed packaging that reads “specialty grocery” and a Shopify that doesn’t feel
  like a template, without a Fortune 500 budget.

solutionTitle: What I Did
solutionBody: >
  I built a small but flexible identity: a wordmark that feels organic without being
  crunchy, a restrained green palette, and label hierarchy that puts origin and use-case
  first. I designed the Shopify homepage and product templates around real photography
  direction (pour, spoon, morning light) so every asset feels like one brand. Wholesale
  buyers get a one-pager that matches the jar—no more mismatched PDFs.
---

**Cove** sells cold-pressed coconut oil in glass, aimed at home cooks who care about sourcing but don’t want a lecture on the label.

## My angle

CPG design is half **trust**, half **warmth**. I pushed for clear hierarchy (what it is, where it’s from, how to use it) and let texture and paper-white space do the premium work—no fake farm illustrations.

## What shipped

- Primary logo + simplified icon for small caps
- Front/back label system with SKU variants
- Shopify theme customization (fonts, sections, cart trust cues)
- Short copy pass on PDP and “Our story” so it sounds human

## Outcome

Retailers stopped asking for “something more professional”—the jar and site finally matched the quality of the product.

## Process notes

- Shelf audit at two local markets (what we compete with visually)
- Print proofs with their bottler to avoid barcode surprises
- One round of Shopify analytics review post-launch to tighten above-the-fold messaging
