---
title: Pitch
tagline: Selected Project
description: Visual identity and product pages for a football boot built for firm ground and media moments—bold, pitch-ready, and unmistakable on a wall of sameness.
featured: true
order: 5

# Top visuals
heroImage: '/images/work/pitch/cover.jpg'
coverImage: '/images/work/pitch/cover.jpg'

# Header actions
liveUrl: https://example.com

# Meta cards
roleLabel: ROLE
roleValue: Freelance Brand Designer
timelineLabel: TIMELINE
timelineValue: 5 weeks
servicesLabel: FOCUS
servicesValue: Football, E‑com, Retail

# Deliverables
deliverables:
  - Brand Story (Field + Media Kit Narrative)
  - Logo + Pattern System For Boot + Box
  - PDP Template (Specs, Stud Map, Fit Guide)
  - Retailer Deck + Locker Room Poster Art
  - Social Teaser + Reveal Campaign Layouts
  - Color + Material Naming For Two Colorways

# Gallery
gallery:
  - '/images/work/pitch/gallery-1.jpg'
  - '/images/work/pitch/gallery-2.jpg'

# Two-column copy
challengeTitle: The Challenge
challengeBody: >
  **Pitch** was entering a crowded boot market with a genuinely strong stud pattern—but
  visually they looked like a generic team supplier. They needed an identity that reads
  **pitch-ready**: loud enough for young players, credible enough for coaches, and
  flexible enough for limited drops and club partnerships.

solutionTitle: What I Did
solutionBody: >
  I leaned into the name: **pitch** as in the field, **pitch** as in the story you sell
  to scouts and sponsors. The identity uses high-contrast typography, pitch-grid patterns,
  and photography direction that shows grip and turn—not just static product floats. I
  designed PDP modules for stud layout and fit so buyers aren’t guessing in the cart, and
  gave them poster art that works in shops and Instagram alike.
---

**Pitch** is a football boot line for players who want traction and presence—firm ground first, attitude always.

## How I built the world

Sports packaging is **energy + clarity**. I used diagonal tension in layout, limited colorways with strong names, and kept spec blocks scannable so parents and players both get what they need.

## What shipped

- Core logo + wordmark for boot and box
- Two launch colorways with naming and story beats
- E‑commerce product template (desktop + mobile)
- Retailer one-sheet + “wall” poster 24×36 layout

## Outcome

The brand stopped getting compared to “white label” boots—partners lead with the story now, not just price.

## Process notes

- Workshop with a semi-pro player (language for studs, fit, pain points)
- Legibility test on small boot tags—mandatory copy can’t break the silhouette
- One revision round after retail partner feedback on shelf visibility
