---
title: Ripple
tagline: Selected Project
description: Brand world for a low-ABV sparkling spritzer—label system, flavor architecture, and a launch site that feels like summer without looking like soda.
featured: true
order: 3

# Top visuals
heroImage: '/images/work/ripple/cover.jpg'
coverImage: '/images/work/ripple/cover.jpg'

# Header actions
liveUrl: https://example.com

# Meta cards
roleLabel: ROLE
roleValue: Freelance Brand & Web Designer
timelineLabel: TIMELINE
timelineValue: 5 weeks
servicesLabel: FOCUS
servicesValue: Beverage, Brand, Web

# Deliverables
deliverables:
  - Brand Positioning + Naming Guardrails
  - Visual Identity (Logo, Pattern, Can Color Logic)
  - Flavor Family System (3 Launch SKUs)
  - Marketing Site (Story, Flavors, Stockists)
  - Social Launch Kit (Stories, Static, Captions)
  - Guidelines For Co-Packer Label Specs

# Gallery
gallery:
  - '/images/work/ripple/gallery-1.jpg'
  - '/images/work/ripple/gallery-2.jpg'

# Two-column copy
challengeTitle: The Challenge
challengeBody: >
  The team had a great liquid and a name sketch, but every can comp looked like either
  hard seltzer chaos or spa water. They needed a **Ripple** world that’s celebratory and
  light, with clear flavor cues at shelf—and a site that could grow when new SKUs drop.

solutionTitle: What I Did
solutionBody: >
  I defined a bubbly-but-minimal art direction: soft gradients, one bold wordmark, and
  a color chord per flavor that stays related across the line. I designed the can
  architecture (logo band, flavor callout, ABV line) and translated it into a simple
  marketing site with flavor pages that share one layout system. Co-packers got a spec
  sheet so print stayed consistent batch to batch.
---

**Ripple** is a sparkling spritzer brand—think picnic, sunset, “one more round” energy without the hangover story.

## How I shaped the brand

Beverage is **speed at shelf**: I optimized for silhouette and color block first, typography second. The site mirrors that—big flavor, short proof points, stockist CTA that doesn’t feel corporate.

## What shipped

- Master logo + submark for caps and social avatars
- Three launch flavors with shared grid + unique accent
- Responsive marketing site (Figma + dev-ready assets)
- Launch social templates the founder could edit in Canva

## Outcome

Retail buyers understood the line in seconds; online, bounce improved once flavor pages used real serve photography instead of flat cans only.

## Process notes

- Blind taste positioning vs. two competitor sets (seltzer + RTD cocktail)
- Accessibility pass on can text size for mandatory copy
- Collaboration with their illustrator on one limited pattern—kept it optional so the core system stays clean
